Sea Change Bakery

Bread and Salt

A brand film

for a burgeoning bakery
Agency: Big Fish / AB… 
Client: Sea Change Bakery
Role: Shoot, edit, grade, co-direct

Sea Change bakery commissioned this film before their product came to market. It was their first piece of brand collateral.  Their product, an artisan bread which contains three-times less salt than a conventional loaf is quite revolutionary because of the natural low-sodium liquid salt used in its production.

The aim of the film, shot principally at London’s Borough Market, is to communicate both the passion that goes in to the loaf, and the health benefits of lower salt bread.


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