Held annually in Brighton, the Advertising Association’s Media Business Course (MBC) brings together the advertising industry’s talent – present and future. Challenging advertising’s best young minds across a four-day, intensive, syndicate-based programme, delegates are asked to tackle a real blue-chip client brief, get pitched to by media owners and work through the night to create and pitch their own campaign plan. They also have the chance to hear from experts at the top of their field and across media and advertising on their unique perspectives throughout the course, and receive a full debrief of their pitching performance from a judging panel on the final morning.
This film was commissioned to promote the course for future years. A shorter edit was produced on-the-fly and presented before the event closed.