The Maynard School

Made for Girls

A cinema commercial

for one of Britain’s oldest schools
Agency: AB…
Client: The Maynard School
Role: Shoot, edit, grade

The Maynard School relaunched their brand with a digital, print and cinema campaign ‘Made for Girls’. This 40” cinema commercial is mirrored by a YouTube pre-roll and social media campaign.

Strong imagery working in tandem with a voice over drive the narrative.  During the 4-day shoot some scenarios were set up for logistical reasons, but we wanted the scenes to feel honest so filmed actual lessons (in brief 30-minute slots to minimise academic disruption). Logistically challenging for producer/director Jason Purvis and the team at the school – but it all came together, and we’re dead chuffed with the result.

THE DRUM CREATIVE WORKS AD OF THE WEEK, FEB 2016

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