AB...

Jane Baxter's Spinach,
Squash & Blue Cheese Torte

A presenterless

recipe film
Client: AB…
Role: Shoot, edit, direct

For over three years I was, along with partner agency AB, involved in the creation of 100’s of  presenter-lead recipe films for Tesco’s online food portal, Real Food. Looking to develop the format and move away from a presenter-led approach we teamed up with chef and food writer Jane Baxter and created this film.

I think this stripped back style works well. Using only typography and the visuals of the method to tell the story, no ego fights with the food!

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