Cedar Communications / Hyundai

HYUNDAI SANTA FE

Branded content

supporting a sponsorship campaign
Client: Cedar communications / Hyundai PR team
Role: Shoot, edit, direct

Hyundai sponsor Tesco’s annual Mum of the Year awards. Part of their sponsorship support is to provide cars to chauffeur guests to the awards.

I was commissioned to produce a 3 part mini-doc following  mummy-blogger Jo Middleton as she attended (and was chauffeured to) the awards, and then later as she trialed a Hyundai car for a week. All three parts above. A shoot not without stress as in London traffic a go-pro camera was lost from the vehicle, but a hugely enjoyable project nonetheless!

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